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John Seeger
John is a past
president of the North American Case Research Association (NACRA)
and was editor of the Case Research Journal from 1992 through 1995.
He is a Fellow of CASE, the Eastern Case Writers Association, and a
member of six other case organizations. He originated the "Case
Critique Colloquium" format for review and development of new
cases at professional meetings, and serves as a regular panelist in
Colloquia at the Academy of Management, the Eastern Academy, and the
Northeast Decision Sciences Institute.
In the 22 years between his
bachelors degree and the doctorate, he served as a consultant in
worker-based improvement programs, as a research administrator, and
as president of two small corporations (one a manufacturer, the
other a data processing service bureau for large retailers). He has
working experience as a public relations writer, information systems
designer, finance director and controller, operations researcher,
company treasurer, CEO, and director. He has worked in a variety of
industries, including injection molding, brewing, light assembly,
stationery, large-scale retailing and auto parts manufacturing (in
England). He has taught in England, Germany, Brazil, Argentina, the
Czech Republic and Slovakia and has presented faculty development
workshops on case writing and teaching in half a dozen states.
His cases have described problems
in Citibank, Xerox, Arthur D. Little, Polaroid, Lincoln Electric and
AT&T among large companies, and many small technology start-ups
and not-for-profit organizations among the small. His cases have
been adopted for over 150 textbooks in half a dozen disciplines. |